:root{
  --ink:#0B0B0C; --ivory:#FAFAF7; --white:#FFFFFF; --cobalt:#1F4FFF;
  --graphite:#5C5C61; --text2:#3A3A3E; --line:#DADAD5; --dark2:#2A2A2E;
  --dark-line:#3A3A3E; --soft:#C8C8C4; --muted-dark:#A3A3A8;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--ivory);color:var(--ink);font-family:'Instrument Sans',system-ui,sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:var(--ink)}a:hover{color:var(--cobalt)}
img,svg{display:block}
h1,h2,h3{margin:0}
p{margin:0}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}
.display{font-family:'Sora',sans-serif;font-weight:600;letter-spacing:-.02em;line-height:1.1}
.eyebrow{font-size:13px;letter-spacing:.22em;text-transform:uppercase;color:var(--graphite)}
.dark{background:var(--ink);color:var(--ivory)}
.dark .eyebrow{color:var(--muted-dark)}
.dark a{color:var(--ivory)}
.white{background:var(--white)}
.dot{color:var(--cobalt)}
section{scroll-margin-top:80px}

/* Botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:0 26px;border-radius:6px;font-weight:600;text-decoration:none;border:1px solid transparent;font-size:16px}
.btn-primary{background:var(--cobalt);color:#fff}.btn-primary:hover{background:#1A40D6;color:#fff}
.btn-ink{background:var(--ink);color:var(--ivory)}.btn-ink:hover{background:#26262A;color:var(--ivory)}
.btn-outline{border-color:var(--ink);color:var(--ink)}.btn-outline:hover{background:var(--ink);color:var(--ivory)}
.btn-light{background:var(--ivory);color:var(--ink)}.btn-light:hover{background:#fff;color:var(--ink)}
.dark .btn-outline{border-color:var(--ivory);color:var(--ivory)}.dark .btn-outline:hover{background:var(--ivory);color:var(--ink)}
.btn-lg{min-height:56px;font-size:18px;padding:0 30px}
.actions{display:flex;flex-wrap:wrap;gap:12px}

/* Encabezado */
.site-header{position:sticky;top:0;z-index:10;background:rgba(250,250,247,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;justify-content:space-between;align-items:center;gap:16px;padding-top:14px;padding-bottom:14px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink)}
.logo span{font-family:'Sora',sans-serif;font-weight:600;font-size:22px;letter-spacing:.04em}
.nav{display:flex;align-items:center;gap:26px;font-size:15px}
.nav a{text-decoration:none}
.nav .btn{min-height:44px;padding:0 18px;font-size:15px}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:6px;width:44px;height:44px;align-items:center;justify-content:center;cursor:pointer}
@media (max-width:880px){
  .menu-btn{display:flex}
  .nav{display:none;position:absolute;left:0;right:0;top:100%;background:var(--ivory);border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:8px 24px 20px}
  .nav.open{display:flex}
  .nav a{padding:14px 0;border-bottom:1px solid var(--line)}
  .nav .btn{margin-top:14px;border-bottom:none}
}

/* Portada */
.hero{display:flex;flex-wrap:wrap;gap:64px;align-items:center;padding-top:96px;padding-bottom:88px}
.hero-copy{flex:999 1 520px;min-width:0;display:flex;flex-direction:column;gap:28px}
.hero h1{font-family:'Sora',sans-serif;font-weight:600;font-size:clamp(2.5rem,5vw,4.4rem);line-height:1.04;letter-spacing:-.03em}
.lead{font-size:20px;color:var(--text2);max-width:580px}
.dark .lead{color:var(--soft)}
.chat{flex:1 1 340px;min-width:0;background:var(--ink);border-radius:10px;padding:24px;display:flex;flex-direction:column;gap:12px;font-size:15px;line-height:1.4}
.chat-head{display:flex;align-items:center;gap:10px;color:var(--ivory);padding-bottom:12px;border-bottom:1px solid var(--dark-line)}
.chat-head small{color:var(--muted-dark);font-size:13px}
.msg-in{align-self:flex-end;max-width:80%;background:var(--dark2);color:var(--ivory);padding:10px 14px;border-radius:12px 12px 2px 12px}
.msg-out{align-self:flex-start;max-width:85%;background:var(--ivory);padding:10px 14px;border-radius:12px 12px 12px 2px;display:flex;flex-direction:column;gap:8px}
.pay{background:var(--cobalt);color:#fff;text-align:center;font-weight:600;padding:8px;border-radius:6px}

/* Franjas */
.band{border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.band .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px;padding-top:28px;padding-bottom:28px}
.channels{display:flex;flex-wrap:wrap;gap:32px;font-family:'Sora',sans-serif;font-weight:600;font-size:20px}
.endorse .wrap{padding-top:48px;padding-bottom:48px}
.endorse p{font-family:'Sora',sans-serif;font-size:clamp(1.25rem,2.2vw,1.6rem);line-height:1.35;max-width:780px}

/* Secciones */
.block{padding-top:104px;padding-bottom:104px;display:flex;flex-direction:column;gap:48px}
.block-head{display:flex;flex-direction:column;gap:16px}
.block h2{font-size:clamp(2rem,3.6vw,3rem);max-width:820px}
.grid{display:grid;gap:32px;grid-template-columns:repeat(auto-fit,minmax(260px,1fr))}
.pains{gap:0;border-top:1px solid var(--ink)}
.pains>div{padding:28px 28px 28px 0;display:flex;flex-direction:column;gap:10px}
.num{color:var(--graphite);font-size:14px}
.dark .num{color:var(--muted-dark)}
.pains h3{font-size:21px}
.muted{color:var(--text2)}
.dark .muted{color:var(--soft)}
.step{border-top:2px solid var(--cobalt);padding-top:24px;display:flex;flex-direction:column;gap:10px}
.step b{font-family:'Sora',sans-serif;font-size:40px;font-weight:600;line-height:1.2}
.step h3{font-size:21px}

/* Planes */
.plans-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px}
.seg{display:flex;flex-wrap:wrap;border:1px solid var(--ink);border-radius:8px;padding:4px;gap:4px}
.seg button{border:none;border-radius:5px;padding:0 18px;min-height:44px;font:inherit;font-size:15px;font-weight:600;cursor:pointer;background:transparent;color:var(--ink)}
.seg button.on{background:var(--ink);color:var(--ivory)}
.note{color:var(--graphite);font-size:15px;margin-top:-24px}
.plans{display:grid;gap:24px;grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}
.plan{position:relative;background:var(--white);border:1px solid var(--line);border-radius:8px;padding:32px;display:flex;flex-direction:column;gap:18px}
.plan.featured{border:2px solid var(--ink)}
.badge{position:absolute;top:-14px;left:32px;background:var(--cobalt);color:#fff;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;padding:5px 10px;border-radius:4px}
.plan h3{font-family:'Sora',sans-serif;font-size:28px}
.price{font-family:'Sora',sans-serif;font-size:40px;font-weight:600;line-height:1}
.price small{font-size:16px;color:var(--graphite);font-weight:400}
.limits{display:flex;flex-direction:column;gap:4px;padding:16px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.limits b{font-weight:600}
.incluye{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px;color:var(--text2);font-size:15px}
.incluye li::before{content:"· "}
.plan .btn{margin-top:auto}

/* Lista de extras */
.extras{display:flex;flex-wrap:wrap;gap:12px 32px;font-family:'Sora',sans-serif;font-size:20px;font-weight:600}
.extras i{font-style:normal;color:var(--graphite)}

/* Páginas web */
.split{display:flex;flex-wrap:wrap;gap:64px;align-items:flex-start}
.split>div{flex:1 1 380px;min-width:0;display:flex;flex-direction:column;gap:20px}
.feat-list{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));border-top:1px solid var(--ink)}
.feat-list>div{padding:22px 20px 22px 0;border-bottom:1px solid var(--line);display:flex;flex-direction:column;gap:6px}
.feat-list h3{font-size:18px}
.feat-list p{font-size:15px;color:var(--text2)}

/* Tarjetas de soluciones */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}
.cards>div{background:var(--white);padding:36px;display:flex;flex-direction:column;gap:12px}
.cards h2{font-family:'Sora',sans-serif;font-size:24px;font-weight:600}
.cards .ideal{font-size:14px;color:var(--graphite)}
.cards>.card-dark{background:var(--ink);color:var(--ivory)}
.card-dark p{color:var(--soft)}
.card-dark a{color:var(--ivory);font-weight:600}

/* Detalle demo */
.detail{flex:1 1 320px;min-width:0;border-top:1px solid var(--ink)}
.detail>div{padding:20px 0;border-bottom:1px solid var(--line);display:flex;justify-content:space-between;gap:16px}
.detail span:last-child{color:var(--graphite)}

/* Preguntas */
.faq{max-width:900px}
.faq-list{border-top:1px solid var(--ink)}
details{border-bottom:1px solid var(--line);padding:22px 0}
summary{cursor:pointer;font-weight:600;font-size:19px;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-weight:400;font-size:24px;line-height:1}
details[open] summary::after{content:"–"}
details p{margin-top:12px;color:var(--text2)}

/* Contacto */
.cta{padding-top:112px;padding-bottom:112px;display:flex;flex-direction:column;align-items:flex-start;gap:28px}
.cta h2{font-family:'Sora',sans-serif;font-weight:600;font-size:clamp(2.2rem,4.4vw,3.8rem);line-height:1.05;letter-spacing:-.03em;max-width:820px}
.social{display:flex;flex-wrap:wrap;gap:12px}
.social a{display:flex;align-items:center;gap:10px;min-height:44px;padding:0 18px;border:1px solid var(--dark-line);border-radius:6px;color:var(--ivory);text-decoration:none;font-weight:500}
.social a:hover{border-color:var(--ivory);color:var(--ivory)}

/* Pie */
.site-footer{background:var(--ink);color:var(--muted-dark);border-top:1px solid var(--dark2);font-size:14px}
.site-footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px;padding-top:32px;padding-bottom:32px}
.site-footer a{color:var(--muted-dark)}.site-footer a:hover{color:var(--ivory)}
.site-footer strong{font-family:'Sora',sans-serif;font-weight:600;color:var(--ivory);letter-spacing:.04em}

:focus-visible{outline:2px solid var(--cobalt);outline-offset:3px}